China Education Television Station (hereinafter referred to as “CETV”) officially started broadcasting on October 1, 1986. It is subordinated to the Ministry of Education and is the only national-level professional TV station. According to the National Cultural Reform Development Planning Outline during China 12th Five-Year Plan Period, CETV is listed as one of the ten major central medias supported during the national 12th five-year plan period.
CETV is dedicated to improving quality and sticks to the role of fostering characteristic education media. CETV1 Comprehensive Education Channel is committed to building cultural education brand, adhering to the notion of returning school, returning family and returning to the life of teachers and students. CETV2 Whole-people Lifetime Learning Channel works actively in pooling lifetime-learning program resources with open universities in China. CETV3 Humanity Education Service Channel aims to be a ground channel brand in Beijing. CETV4 Intelligent Education Channel has become a distinctive “Air on TV” in promoting outstanding traditional culture. CETV Childhood Education Channel is constructing a cross-media childhood education development platform that integrates together online show, stage performance, program recording, TV broadcasting, off-line training and activities.