Founded on July 17, 2014, iQIYI PICTURES is committed to innovating the internet film industry model and integrating internal and external platform resources to serve the film industry and make it valuable. With the development in four years, iQIYI PICTURES has released diverse and pioneering films, supported distribution and marketing in full life cycle with “i-Movie”, explored data strategy analysis (Qi Shu Ying Yan), which has entered the stage of rational development of intensive cultivation and quality upgrading.