Shanghai Media Group (SMG) is China’s largest and most diverse provincial new mainstream media and cultural conglomerate. As of the end of 2017, SMG had 12 functional departments, 7 business units, 14 first-tier subsidiaries, 1 listed company, 74 second-tier and 4 third-tier subsidiaries. With over 15,000 employees, total assets worth 58.485 billion Yuan and net assets worth 40.935 billion Yuan, the Group’s business covers media and signal transmission, content production and copyright trading, Internet and new media, stage performance, cultural tourism, cultural real estate, cultural financing, and TV shopping.