SEG’s target is to “entertain the world with diversified culture”. In the past decade, Shanghai Shangxiang Entertainment Group (SEG) has successfully integrated its powers and resources into film, TV, and live entertainment. SEG is highly renowned in film and stage productions, live performances, TV programs, and exhibitions, as well as artists brokerage, and has completed a whole cultural industr y chain. Based in China, SEG combines oriental and occidental culture, and explores overseas markets actively, becoming a pioneer in exposing Chinese culture to the world as well as introducing the world to China. SEG comprehends the profound changes that the Internet is bringing to the world and cultural fields. While inheriting and strengthening its traditions, SEG never stops its pace of innovation and keeps on pioneering new paths.